The Importance of Starting Early in Book Promotion

You’ve finished your book. You’re in your last round of edits. You’re cover design is in the process of being finalized. You’re ready to pass out copies to friends.

And just when you thought writing your book was the hard part, now it’s time to promote your work. But don’t worry. We’re here to help.

The first step after publishing your book is to understand the importance of book promotion and starting early. And I mean really early, as in a year to six months in advance.

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How To Handle a Bad Review

harshreaderAre you sitting down? I have some news for you: Not everyone is going to like your book. When they don't, you have two choices: 1) Move on or 2) Move into a cabin in the woods.

Nobody likes a bad review. Not you. Not your publisher. Not even the reviewer who most likely feels she wasted her time. But bad reviews do happen.

So what's the best way to handle the inevitable bad review? Do nothing. Seriously. PR experts across the industry agree that the best thing to do is absolutely nothing. Move on and keep working.

If you can't do nothing, then your other option is to take a deep breath, step back, and glean what constructive bits you can from the criticism. Learn from the reviewer and consider if there's anything you can apply to improve your work.

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How To Use Pinterest as an Author

PinterestTypewriterPinterest is the fastest growing standalone website ever. And while recipes, dream travel destinations, style tips, and adorable photos of cats seem to dominate the site's content, there is plenty of room for authors. If you are a published author or want to become one, you should be on Pinterest.

While Pinterest is a visual way to share online content, there are a surprisingly large number of readers and booklovers on the site. While images drive the pins, Pinterest is about so much more than pictures––it's about sharing your favorite things, finding inspiration, and building knowledge.

As an author, there are countless ways you can use Pinterest to promote your work, and we'll discuss a few options here. But Pinterest can also serve to help your creative process. You can glean inspiration for your writing while you're marketing yourself. Now if that's not win-win, I don't know what is.

Pinterest posts are called "pins" and they're organized around "boards." Essentially, this is just a virtual way of organizing information much like how you could use bulletin boards and magazine clippings in "real life." Effective boards on Pinterest have concise, catchy themes to organize the information.

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The Virtue of Blog Tours - Interview with TLC Book Tours

BooksFlyVirtual Book Tours, also known as blog tours, are an excellent way for authors to promote themselves and their books.

  • – Blog tours seem to use all the advantages of social media, plus the "tour stops" are recorded on the blogs and last far beyond the event date, so there's some real staying power involved.
  • – Good tour hosts are kind to the authors and their books, but they are also honest, so readers know they can trust the blog host. That lends credibility to the tour stop and the reviews.
  • – The biggest quandary for the modern author is deciding which is the biggest perk: how budget-friendly viritual book tours are or the fact that you can do them in your bathrobe and slippers.

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How to Make a Good Book Trailer

ReelCountdown02There's no doubt about it. People online are reading less and watching more. The internet has gone visual.

What does that mean for you as an author? To grow attention for your book, full of wonderfully written words, you need a visual way to promote it. Enter the book trailer.

Book trailers are one of the latest ways authors and publishers are using to promote upcoming books. Like their cousin, the movie trailer, book trailers are short commercials for a book.

At Light Messages, we just completed this heart-thumping trailer for the debut novel from one of our newest authors: Five Days of Fear, a crime novel with a touch of faith by David Kovach.

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15+ Facebook and Twitter Content Ideas for Authors

FB-TwitterIf you're an author these days, it's generally expected that you have a Facebook and Twitter account, among numerous other social media accounts. People rarely ask anymore, "Do you have a Facebook page?" instead asking, "What's your Facebook page?" or "What's your Twitter handle?"

As fabulous as authors are at writing stories, both true and make-believe, they often struggle with what to put on their Facebook page and Twitter feed. In fact, that's one of the most common questions we get from our authors.

Here's a post with some specific ideas to help move you along:

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How (and Why) to Use Goodreads as an Author

Image adapted from

Any seasoned author (and their publisher) will tell you that a strong social media presence is a must for building an audience and, consequently, selling books. While most the conversation understandably revolves around Twitter and Facebook, there is a rising star in the book world:

According to the folks at Goodreads, "Goodreads is the largest site for readers and book recommendations in the world.... A home for casual readers and bona-fide bookworms alike, Goodreads users recommend books, compare what they are reading, keep track of what they've read and would like to read, find their next favorite book, form book clubs and much more."

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PR Expert Shares Tips and Insights for Promoting Your Book


team Marika
Markika Flatt is the founder of PR by the Book.
Photo courtesy of

Marika Flatt is the founder of PR by the Book, a boutique publicity firm based out of Austin, TX. In this interview she offers insight into the world of publicity and shares some concrete advice for authors seeking promote their books.

Marika, tell us a little about PR by the Book. Why did the company choose to specialize in PR for authors and publishers?

I landed a job straight out of college with a literary publicity firm and quickly realized it was my perfect job, combining my love of media and books. After leading the publicity there for seven years, I launched PR by the Book, so it was a natural transition and it's really fulfilling have a niche in PR that promotes literacy, culture and the shear love of reading!

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What to Put on Your Author Website

websiteEvery author needs a webpage, and yet as gifted as authors are with words, they often find it remarkably difficult to decide what to include on their website. If you find yourself in this group, don't despair. You are most definitely not alone. And we are here to help.

Your website can be as fancy or as simple as you want it to be. But there are a few things that every good author website will have:

A substantial author bio.

Talk about your career as a writer. Do you have a "day" job? Talk about that and how it influences your work. Include some personal details as you feel comfortable, such as family, your hometown, and hobbies. Have certain authors or books influenced your path as a writer? Give them a shout out, too. The point of the author bio is to make you appear approachable. You want readers to connect with you as a person. And remember, you want your bio to be easily quotable, so write it in the third person. It's not as weird as referring to yourself in the third person at the neighborhood cocktail party. We promise.

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