HelpingHandIf you have a book (or book idea) and have started to explore your publishing options, then you've no doubt run into several different models. On one extreme there are the traditional publishers who buy manuscripts, pay a small royalty, and own the rights to your book (some would say they also own your soul). On the other side of the pendulum lies self publishing where you do all the work but then keep all the profits (but perhaps not your sanity). Somewhere in what we like to think is the balanced middle lies Partnership Publishing, which just so happens to be our model.

Partnership Publishing is an innovative option for independent authors who are looking for an alternative to the traditional publishing model but who don't want to go it alone.

Now don't get me wrong. I'm not saying it's impossible to self publish successfully. There are a good number of authors who are exceptionally successful with self publishing. They write the book, create the layout, design the cover, learn all the rules for print, learn all the rules for e-publishing, do all their own marketing, and, yes, keep all their profits. They do everything--alone. The successful ones are the exception, not the rule.

But, you might ask, if you can keep all the profits aren't you much better off plodding ahead alone? Won't your blood, sweat, and tears pay off in the end? Maybe. Probably not.

Successful publications are the result of many different skills and talents coming together in just the right mix. Rarely does one person hold all of the talents. Excellent writers don't always have the best graphic design eye--and technical specs, well, they often bring about "needle in the eye" urges.

When we partner with an author, we seek to combine all our skills with their talent to help create a successful publication. Our authors don't go it alone because they don't have to. We lend advice, provide feedback on the writing, assist with marketing and promotion, and handle all the technicalities of publishing a book, be it electronically or in print. And with the rules for publishing changing on almost a daily basis, believe us when we say this is no easy feat.

Yes, in the end, our authors split the profits of the sales with us 50/50. But throughout the process, we split the work, the promotion, and the know-how. We become partners, offering support, encouragement, and results. After completing her first book with us, Iris Kapil, who just published Tales of Mogadiscio, wrote and said, "Thank you for being so good with me. If I had not been introduced to you by [Light Messages Author] Jim Abrahamson... I most likely would never have published."

Iris went on to say that she felt overwhelmed by the idea of approaching literary agents through the traditional method and was turned off by the overly commercial process of vanity publishing, or self-publishing companies. Good thing for her that there is an alternative to the extremes.

But what about the money, you ask? Is it worth sharing the profits? We think so. And not just because it benefits us (honestly). Since we do know more about the publishing and book marketing industry than our authors know, we lend special skills and insight to the project. The final result is a better book than what would have been produced solo. A better book with better marketing behind it. A better book with better marketing that leads to better sales. In the end, our authors will likely make more money than they would going solo--even with sharing the profits.

How do we know this? Even with our relatively young history as a publishing company, more than half of our authors are in the top 30% of published authors, and several more of them are well on their way.

There will always be the handful of experienced and successful self-published authors who eschew any help from the outside. They will also always be the exception. The vast majority of authors benefit from a partner in their creative endeavor, and we'd love to be yours.

Learn more about how you could benefit through a partnership publishing model.


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